Monthly Archives: August 2017

Is Your Site At Risk for No Rank?

The recent changes with Google’s algorithms have already hit a lot of websites when it comes to ranks, is yours next? It’s not just a penalty you have to worry about anymore, you could literally drop off the map — and worse, competitors will gladly take your spot. Google isn’t going to tolerate poor-quality websites anymore, which means if you aren’t playing by the rules, you could lose your rank entirely.

There Are Ways to Keep Your Rank

Not every website is at risk for losing their rank. If you have a well-devised SEO strategy, you could stay safe, while others drop off the map.

Some of the best ways to bulletproof your rank include:

  • Performing link quality control – don’t link just to link – think before you link.
  • Have a superior web design – If your site isn’t user-friendly, you’re at risk for losing your rank.
  • Modernized SEO – If you’re using the old school methods for SEO, you need to start working on a backup plan. The old school way of stuffing with keywords is over and your rank will be too if you don’t rectify it.
  • Zero Publication Errors – Your site shouldn’t be riddled with missing pages, broken links, spelling or grammatical errors.
  • Quality Content – If you spun what someone else wrote, it’s time to go back and rewrite everything. Refine it, make it your own, and make sure it is Copyscape free.
  • Focus on Quality Linking – Link up with quality blogs and websites that add value to your readers and your content.
  • Use Citations – If you state a fact, state where you got that fact. Citations, especially to reputable and authoritative sites, are important.
  • Social – Use social media, add to your Google Authorship rank, and share your work.

George Lewington, SEO Director from London believes that as long as you have a quality strategy, you should be fine. But if you aren’t doing all of these things listed above, it’s time to change your methods before it’s too late.

Beware of overseas link building companies?

Beware of overseas link building companies?

Beware of overseas link building companies?

 

If you are like me, you get hundreds of emails from Link Building companies based in India.  Usually these guys just end up in my Trash never to be seen again.  However, during a brief moment of madness I decided to give one of them a go (with one of my own pet projects you understand, not one of my clients sites) just to see how effective and efficient they actually were.

It wasn’t a costly exercise, which perhaps in itself should have sent the alarm bells ringing a little bit.  I placed the order and paid for the project.  This was followed by a polite confirmation email and also a follow up email from my new ‘account manager’.

Sure enough, with a day confirmation emails starting to flood to my account as the links were submitted to the directories.  Great stuff.

Upon completion of the project I received a PDF with a list of all the directories that my site had been submitted to.  Now the fun and  games began.  Me being me I decided to go through each and every link one by one to double check the sites that they had been submitted to.  What surprised me was that at least 20% of the links on the first page of their report were actually dead!   So – is this a scam or do link building sites literally die on a regular basis?

In summary I think that the popular link building sites that are worth anything to your SEO campaign have been established for some time, usually with a reasonable page rank.  You are much better talking to a Canada based SEO Company such as Think Tank SEO in Calgary or browsing the web to look for directory lists than taking the plunge and parting with a small amount of money for what in return is a small effect on your SEO campaign.  I guess the old saying that you get what you pay for couldn’t me more true in this example!