Local Search News is a online blog dedicated to covering all things Local Search Marketing. Contributing Authors are the leading members of the industry and cover everything from SEO, News, Acquisitions, Analysis, and more. Local Search News is a completely independent blog and is not affiliated with any companies or associations, we just tell it how it is.

The Staff

Editor – Steve Espinosa

Steve Epinosa is a leader in local search, speaking at numerous events around the world including SMX, SES, and Kelsey Group shows. Currently Steve Espinosa is Director of Innovation at eLocal Listing, a Local Search Company. Previously Steve was founder of BuzzSpot, a local search and television company, which was acquired by Search Initiatives in 2008.

Steve Espinosa also writes at his own personal blog at StephenEspinosa.com and is a column writer for Search Engine Land. Steve currently resides in Winchester, CA with his wife Stephanie. He and his son are the worlds biggest Chicago White Sox fans.


Greg Sterling

Greg Sterling is an analyst and blogger. He’s a contributing editor at Search Engine Land and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also writes the blog Local Mobile Search, which is focused on the growth of mobile Internet. As an analyst with the Kelsey Group, Sterling wrote the first report on “local search” in 2003.

Michael Boland

Michael Boland is an analyst with The Kelsey Group who focuses on mobile and local search. For more TKG reports, data and analysis, contact Michael directly at mbolandATKelseygroup.com

Ben Saren

Ben Saren is co-founder and CEO at CitySquares, a Boston based local search company. Established in 2005, CitySquares provides small businesses with hyper-local, search engine optimized online profiles. Ben is a high-tech industry veteran with roots in small business and entrepreneurship and experience in Information Technologies, new media, and sales and marketing ranging from Internet startups to multinational corporations. See Ben’s blog at Your Suspect.