Local Search News

Google Reader is designed to make it easy for you to keep up with the expanding number of websites and blogs that you follow.

Instead of checking in on all of these websites every day, Google Reader allows you to “subscribe” to them and automatically get the latest blog posts and updates from your favorite sites.

This subscription is enabled by something called RSS feeds, and Google Reader allows you to pull together these feeds and view them all in one place.

Then you can sort and scan through the results quickly, covering much more ground than you could by visiting each of the sites by themselves.

A New Google Reader Feature - Bundles

Google just added a new feature to this tool called “bundles,” which allows you to create topical groups of these RSS feeds and share them with friends.

Just last week David Mihm released the Local Search Ranking Factors report. In this report, David surveyed 27 experts in local search and asked them to rank the factors that have the most impact on the Google and Yahoo local search results.

As I read through the report it made me think how valuable it would be to follow the blogs of the people who contributed to the report. Why not make a “bundle” that tracks the blogs of all the contributors?

Since all 27 of the contributors focus on the local search space, subscribing to this bundle would keep you current on the latest tips, tricks and trends in the local search space.

Creating a “Bundle”

So I went into Google Reader, and created a “bundle” with the RSS feeds of all the contributors. (Thanks for the nice instructions on how to create a bundle Lisa!)

If you subscribe to this feed, you’ll be notified whenever one of the contributors posts something new on their blog. Click here to subscribe to the Local Search Rankings Factors Contributors bundle!

What is RSS?

If you are not familiar with RSS or what it does, this neat little video by Common Craft does a nice job of explaining RSS in plain English.

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Tags: google reader, local search ranking factors

This entry was posted on Thursday, June 4th, 2009 at 8:00 am and is filed under Yahoo! Local. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.