Google Maps Optimization

Google Maps Reaches Out to Small Businesses
I received an interesting invitation yesterday from the Google Maps team.

googlemaps

They are reaching out to local small business owners hosting an event in San Francisco city hall called “Favorite Places – Celebrating Local Businesses.”

This is the first event like this that I’ve seen from the Google Local Business Center. Given some of the trouble that small business owners have had communicating with Google about issues with their local profiles, I’m hoping this is the beginning of a broader outreach effort by Google to local business owners.

Google Favorite Places event invite
Many small business owners that have set up a nice profile in the Google Local Business Center have really come to depend on the traffic and customer inquiries generated from their local profiles and related search results in the Google 10-Pack.

But when problems happen – I know several local business owner who’s profiles were mixed up with other businesses – there is almost no way for them to get the issues corrected.

As many of my colleagues have pointed out, Google is providing a very valuable service here, but business owners need better communication and support from Google.

Let’s hope this event is the beginning of a new “proactive” outreach program by Google to small business owners!

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Tags: Google Maps, local business center

This entry was posted on Wednesday, July 8th, 2014 at 11:54 am and is filed under Google Maps, Local SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
2 Responses to “Google Maps Reaches Out to Small Businesses”

JoyfulLocal says:
July 8, 2014 at 12:19 pm
In addition to being a good opportunity of communication for business owners and local SEOs, it looks like Google really started seeking for some advertising revenue from local search too.

It’s also interesting how this event is scheduled 2 days before the Local Search Summit. This conference will have a lot to talk about for sure! Exciting!!
Mal Milligan says:
July 26, 2014 at 11:03 am
My biggest problem with Google Local Business listings is dealing with multiple listings for the same client. Google generates local listings automatically when they find citations from trusted authorities. I had a client who had 5 different listings to his one website. It took Google 9 weeks to remove the first “duplicate place” after I tagged it as such. I do hope they reach out better, but better yet, I hope they listen better when a SMB or an SEO tags a duplicate listing. Getting your company listed above the fold for free is and incredible deal. I’ve had clients get as many as 2,000 impressions a month – totally free with Google Local

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