So here is a dilemma, you have new site that is not ranking well in natural search but you did gain some traction with my article on how to get more calls on Yahoo! Local . Now you really want to get placed organically as well, right? Instead of cursing the mythical Google Sandbox, do something about it. Like we said earlier your site is too new and you’re not ranking for one reason or another, let me show you how to take the easy road out. Just utilize other trusted sources that Google likes and will rank with the right content.
Get Your Own Listing to Rank
One tactic I use a lot is to actually link to your optimized Y! Local Listing that you created which is more likely than not already in the Google Index. Then just send a link with anchor text for let’s say, “Lake Elsinore Plumber” for your index page of your site to your Y! Local Listing. The result typically looks something like this (the one on the bottom):
This is similar to the “Page 2 Bump Tactic” made popular by Andrew Shotland.
This also increases your online ubiquity, which we all know Google loves to see and helps you out in the Local Search Rankings because they find these pages with your business on them and add them as Web Reference to your local listing on Google. This can be done with a couple of other listings like Yellowbot, Superpages, and City Search . You can tell if this has been picked up by the crawler if you check your local listing and look under web pages. You want to get as many web references as possible to boost your local rankings in Google Local.
Help A Directory Out
So let’s say you have been doing a lot of great reading on local listings at StephenEspinosa.com, Local SEO Guide, or Search Influence and you have done a great job getting your local listing to rank in Yahoo! Local. Now all you need to do is find the “City + Category” page that is most likely to rank in Google for instance. For example lets say you had a Murrieta Auto Repair business. Simply find the Search Engine Friendly URL like this:
Once you get that simply link to the Yahoo! URL with some good anchor text like Murrieta Auto Repair, then sit back and wait and watch the page move up the rankings like this:
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Tags: local, Local Search, seo, yahoo