Of course almost any business would want to rank high on the search engines for keywords relevant to their business, but in the past this was mostly due to the expected traffic which would be generated from these high rankings. With Google and Yahoo becoming household names, high rankings don’t just represent traffic any longer, they represent trust (or high ratings). I recently cruised by a chiropractic office near my house (Care Chiropractic) who is proudly proclaiming they are the highest rated on Google via banner outside their building.
Without even doing a search on Google, people who pass by this office on a regular basis now have a reason to ‘trust’ this practice more than perhaps another one they pass on the way home from work. Even though rankings do not represent ratings (although they are probably a factor in local rankings as seen from the data below), this chiropractic office is able to leverage to their ‘A’ position in the local ten pack even further than the traffic it generates on its own.
As a side note, this practice does not even have an organic top 10 listing, they did however have a number 2 PPC listing at the time of writing this article. This is an excellent example of how a small local business can leverage Google’s brand recognition to promote their own business.
Here is a quick analysis of the business ranking in the top 10 in the local ten pack and Google Maps
| URL | Ranking on Google Maps | Number of Details | Number of Reviews | Included Coupon? | Included Photo? | Included Video? | Number of User Content | Number of Web Pages (Citations) | |
| www.carechiropractic.com | 1 | 5 | 26 | N | Y | N | 3 | 58 | |
| www.activachiropractic.com | 3 | 6 | 16 | N | N | N | 1 | 34 | |
| motionchiropractic.chiroweb.com | 2 | 7 | 0 | Y | Y | N | 2 | 28 | |
| www.caringhandschiro.com | 4 | 6 | 3 | N | N | N | 2 | 20 | |
| www.backsolutionsdenver .com | 5 | 2 | 14 | N | Y | N | 2 | 12 | |
| www.downtownschiropractic.com | 7 | 6 | 0 | N | N | N | 1 | 16 | |
| www.denverschiropractic.com | 6 | 5 | 0 | N | N | N | 1 | 9 | |
| www.arvada-chiropractor.com | 10 | 7 | 5 | Y | Y | N | 0 | 41 | |
| www.chiropracticcolorado.com | 11 | 3 | 5 | N | Y | N | 0 | 13 | |
| www.bothachiropractic.com | 13 | 5 | 0 | N | N | N | 0 | 11 |
As a follow up to my initial research I put in a call to Dr. V. at Care Chiropractic to get a little more insight into the ‘Google’ banner and how the idea is affecting his business.
seOverflow: Do you do your own SEO or do you work with a company?
Dr. V: I work with an SEO company to handle the work. I am a Luddite when it comes to anything technical
seOverflow: What inspired you to create this banner?
Dr. V.: I put up banners on a regular basis, people are attracted to freshness and something that moves around. I am very grateful for the good online reviews we receive,
seOverflow: A while back I drove by and you had a Yahoo banner up rather than a Google banner, what prompted you to switch?
Dr. V: We found most of our internet leads were coming from Google and wanted to appeal more to that user base. I also found out Google is much more pervasive than Yahoo.
seOverflow: How has the banner affected your business?
Dr. V: I am not sure of any direct increase in business from the banner. I do help it builds trust not just with new clients but existing clients as well. I can tell adwords was cost effective, but is now less cost effective for some reason
seOverflow:
How do you think a top 10 organic listing on Google would benefit your business at this point?
Dr. V.: It would be great to have top 10 listing, I’d love it!
How can you leverage your (hopefully high) rankings on Google and perhaps some of the more well know IYP’s beyond the traffic you receive? I am sure this is a trend of which this is only the beginning stage.
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Tags: Local Search, reviews, smb
Mike,
Great writeup on a real user case. It’s heartening to see the local service business so involved.
I’m very surprised he’s working with an SEO and that he’s not in the first 3 pages for Denver Chiropractor.
I hope you sold him on using your service
Will
Will, I would have tried but he was very adamant on not being sold anything, so we kept it purely journalistic.
Hey Mike,
This was a fun post. That’s the first time I’ve seen a business with a banner like that.
I appreciate the stats you included. Look at those citations marching on down the line.
Dr. V’s SEO firm needs to get him his top 10 organic ranking. I hope they will.
Hey Mike -
Great write up!
I love hearing what other small businesses are doing to grab their customers attention. This one was definitely unique.