It wasn’t to long ago when Google released there first version of the Onebox in which it included 3 business listings with a map to the left which was triggered when a local search was conducted. Since then Yahoo! updated there version of local blended listings, called Yahoo! Shortcuts, with a map added to the left of the business listings similar to Google. Then Google updated their own Onebox adding 10 business listings instead of 3.
Microsoft has now thrown their hat in the ring and updated the look of blended local results in the SERPs. Hopefully this an ongoing trend for the search engines, indicating they are spending more resources and focusing on local searches, although Microsoft has a ways to go.
Continue Reading
Print yellow pages advocates have seized upon newly released survey data from Forrester Research to argue that traditional yellow pages are still on top in terms of consumer usage for local business information.
Continue Reading
All of us at Local Search News are extremely busy! We sure you are too, but we are in great need for a “Local Weekly Wrap Up” Contributor to update all of our readers what happened in the week of Local Search.
Continue Reading
Google has really gone above and beyond when promoting all things local. Whether that be purchasing billboards that promote Google 411, allowing Google Maps SERPs to be indexed, and now, promoting Google Maps via AdWords and sending users to a promotional Google Maps page.
Continue Reading
Long before the Onebox and Yahoo! Shortcut came along; before all the geo targeting in Yahoo! Search Marketing and Google Adwords came along, searchers were already searching for local businesses and services. When performing the search, more often than not, they would simply leave out any kind of geographic modifier (i.e. zip code, city name, neighborhood, etc.) and receive sub par search results.
Continue Reading
You’ve got a website, you’ve optimized your website for local search keywords and city names, you’ve updated your Google Local and Yahoo Local profiles, and you are finally getting some traffic.
Now what?
The traffic isn’t going to help your business unless you can get your visitors to take action. For a small business with a [...]
Continue Reading
-
Onebox vs. Natural Results
-
Your Target Audience Still Doesn’t Know Squat, So Teach Them
-
The Downfall of Geo Modifiers
-
Measuring the Success of Your Small Business Website
-
When Rankings Equal Ratings
-
Joy Local SEO: This certainly sounds interesting. I wonder how th...
-
Local Search: This is definitely a plus for those of us optimizi...
-
Kandra Churchwell: Hey Mike -
Great write up!
I love hearing what...
-
Gab Goldenberg: How this did not go hot I have NO idea. OK, maybe...
-
Gab Goldenberg: The catch is in asking people about finding local...
